How to Name Your Business
In this guide, I provide realistic solutions to the frustrations encountered when naming a company.
This guide is divided into three, independent sections: Why Bad Company Names Hurt You, Coming Up With Company Names, and Examples of Strong and Weak Company Names.
Almost every bad naming decision can be traced back to one or more of the following attitudes.
Who cares what the name is.
Get ready for the revolution.
They only care about the product.
Domain squatters are pirates, and I would never pay their inflated prices with my hard-earned money.
Our name is loaded with meaning.
It has a very rich and personal history amongst the team.
I refuse to spend more than two meetings talking about our naming options.
I can easily come up with something hip and original.
I see companies with decent names like Zobonko and Furtzii — I can do even better than that!
What else will they not bother gathering feedback on?
Can they be expected to take the naming of their individual products or services seriously?
Can they be expected to pay attention to the very fine details of their brand, marketing, and design strategies?
They failed to navigate the admittedly rigorous process of naming.
Will they fail to thoroughly execute on other arduous necessities?
A bad name, best company names 2018, will.
No one will ever see the name Zobonkii.
It can all start with your company name, which people will be typing, clicking on, or tapping on every day.
Conversely, a great company name conveys the opposite of these red flags.
Never forget that your name is the first thing to come out of your mouth every time you pitch your company.
He or she will then hold out for a bigger payday.
After all, they have nothing to lose: They know there is a slim chance that you would ever change your established name and that you will — in all likelihood — come crawling back to them.
You can imagine how destructive this could be.
Remember: The mind looks for anchors, and that anchor will simply be your name.
So, before going down this route, try coming up with a name for which you can acquire the exact-match domain.
They were only able to make these acquisitions because they had enormous capital.
Coming up with company names In spite of the frustration startups experience, coming up with a name is a straightforward process.
Bookmark this page and come back to it each time you name a company.
Identify your favorites and study how they were formed.
Spend a few minutes converting each of these concepts into keywords.
Next, use to generate clever abbreviations.
Finally, use to generate fictitious word best company names 2018 />The purpose of using these tools is to study the generated results in order to build an understanding of how your keywords can be branded into company names.
Thanks to the array of inexpensive choices you have from Steps 1 and 2, you are now in a position to assess whether the prices of your favorite aftermarket domains are best company names 2018 paying.
Personally speaking, I designed NameLayer to be a small and premium inventory where you can quickly go through each and every domain.
This is the power of domain portfolios: you can exploit them for novel ideas.
With your top name choices in mind, there are two things you need link do before making your final decision: You must decide how much money to spend, and you must collect feedback.
All of these acquisition methods are supercharged by a company name that can be easily communicated, remembered, and liked.
Sure, a name you love might be a compatible choice, but what does it actually connote in the hearts and minds of your customers?
My lists the strategies that you can use to negotiate with the current owner s.
Examples of Strong and Weak Company Names Use this section by comparing the visit web page below against your own top name choices.
Bookmark this page then rinse and repeat with your future company names.
Weak examples Each example below is a fictitious variant of a startup I came across during my research.
The problem with MarketHear.
Conversely, something like GitHub.
DataOracle is no different: Not only does this name potentially infringe upon the rights of an enormous company, but it also refers to one of their active markets data analysis!
The following examples would have a better shot at working: AnAppleADay.
If so, none of this actually matters to anyone visiting the site.
Think twice before you jeopardize the name of your startup on the mere fact that you find it clever.
In reality, however, this would be a strange and distracting name for most startups.
This is an example of copycat keywording.
Doing this puts you at risk of sounding so generic that you will be preemptively judged as entrepreneurs with a copycat approach to business.
You also run the risk of people assuming that your company is associated with or owned by an already best company names 2018 company that has brand recognition for your generic keyword.
This might sound good on paper due to brand recognition rubbing off on your company best company names 2018, but it puts you at risk of having a dead-end brand once the established company decides to start branching out into your space.
Strong examples What I love about all the examples below is that I doubt they were expensive to acquire.
You need to hustle.
This is a level of naming quality that every entrepreneur should strive to achieve.
This is a fun and completely unforgettable name.
Plus, their names roll off my tongue.
If you insist on creating an entirely fictitious word that is more than four letters in length, then this is the base level of quality you must achieve.
Further, the name is short enough to withstand the modification.
Digg might be the best Web 2.
Acknowledgements Special thanks to C.
Cordo for lending his expertise.
His contributions were vital to the development of this more info />Also, a massive shout out to the amazing guys behind Domai.
Finally, a sincere thanks to Matt Mazur for his thoughtful feedback.
We felt the information within was no less relevant today than it was when we first published, and thus felt best company names 2018 to share it with you again.
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How to Choose the Best Business Name
WBJ names the 2018 Best of Business Award winners. by Brad Kane. For the past five years now, Worcester Business Journal has asked its readers for the best companies to do business with. And each year, since 2014, the end result is this WBJ Best of Business list. Compared to other Best of… lists.
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